Thursday, 22 February 2018

IMPERFECT PROMISES FILM POSTER MOCK/ INITIAL PLAN


When we initially begun researching coming of age film posters, we quickly realised that the posters from the most popular films consisted of a picture of the main characters together, on a fairly plain background such as a brick wall, with the title in the centre and a maximum of four colours in their colour scheme. Furthermore, due to the western eye being trained to look to the top left of the poster first, they have put the most important information there and then encouraged the eye to be dragged down using some sort of diagonal line. In technology, this is referred to as the golden triangle. For example, on a web page such as google we tend to select the first three results most often as that is where eye is naturally most attracted to – hence why companies pay lots of money to have their webpage sponsored to appear in that spot. Because of this, we understand that it is important to put any irrelevant information to the right hand side of our poster, and put the most important information on the left hand side and along the top, as demonstrated by the diagram to the right. You can then use the diagonal technique (shown using red line) to drag the eye down, by adding a character or two for example.

As seen below, this is a potential idea for the layout of our film cover.





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