Friday, 20 April 2018

MY PERSONAL EVALUATION OF THE MAGAZINE COVER

I decided to reflect upon all the media products we have created as it forms a media
campaign. It was therefore important that our media products all linked in some way
so they were able to create a successful and recognisable campaign. I'm going to
reflect upon each piece in separate posts.


I'm going to focus on the cover image, the masthead, the coverlines and the puff.


The cover image usually takes up a large proportion of the page and is often a
person who plays the main protagonist in the film they are promoting. Hence our decision
to conform to this stereotype and use an image which featured both of our protagonists.
The medium shot used reveals the protagonists body posture, facial expressions, props
and costumes. All features which help to tell the reader more about both the characters and
the narrative of the film itself. If I was to re - do the magazine cover in the future I think I
would have only focus on one character as it is easier for a reader/ audience member to
relate to one character than it is two.


The masthead is conventionally placed in the top left hand corner as this is where the
western eye is trained to look first and follow. Hence, our decision to conform to this.
This bold and unique masthead acts as the brand image and stands out without overpowering
the main content on the page.


Our coverline is the title of our film which runs along the middle of the image. This placement
is ultimately because it should draw the eyes of the reader, especially due to the bold purple
colour used. The smaller tagline placed underneath reveals more about the film and
furthermore draws the reader in.


Puffs are conventionally used on magazine covers hence our decision to include one.
It is placed to the right of the main image in a circular shape. The information within the
puff is promoting content within the magazine. This information is used to entice the reader
in with exciting exclusive offers.

Overall, I am very happy with the final product. This is because I think we have followed the
conventions of a magazine cover really well whilst appealing to readers of our target
market. If I was to do this again in the future I may change it slightly by having a background
that relates to the narrative rather than just a plain white colour.   

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