I decided to reflect upon all the media products we have created as it forms
a media campaign. It was therefore important that our media products all linked in some
way so they were able to create a successful and recognisable campaign. I'm going to
reflect upon each piece in separate posts.
a media campaign. It was therefore important that our media products all linked in some
way so they were able to create a successful and recognisable campaign. I'm going to
reflect upon each piece in separate posts.
I'm going to focus on the main focal image used, our chosen colour scheme, the title and
the tagline.
the tagline.
The main focal image is the focus of the poster and is most commonly the first thing an
audience member would look at. We chose to feature both our protagonists as we believed
the medium shot identified an instant connection between the characters through the
proxemics used. We believed this connection may appeal to our target audience of adolescent
females. It also helps to give a snippet of information about the narrative through the props,
costumes, facial expressions and body language used. We chose to have a neutral brick
wall as the background. This was predominantly because it was simple but edgy.
audience member would look at. We chose to feature both our protagonists as we believed
the medium shot identified an instant connection between the characters through the
proxemics used. We believed this connection may appeal to our target audience of adolescent
females. It also helps to give a snippet of information about the narrative through the props,
costumes, facial expressions and body language used. We chose to have a neutral brick
wall as the background. This was predominantly because it was simple but edgy.
Our chosen colour scheme was a greyscale, this really simplified our film poster and gave it
a professional touch. We did originally have the image in colour however decided against
it as we thought it wasn’t as powerful.
a professional touch. We did originally have the image in colour however decided against
it as we thought it wasn’t as powerful.
Our title font is a combination of a number of different size and shaped letters. We ultimately
decided this looked better as it reinforced and portrayed the imperfections. However this
font did go against the other fonts used within the magazine cover and film trailer therefore
not following the conventions of titles.
decided this looked better as it reinforced and portrayed the imperfections. However this
font did go against the other fonts used within the magazine cover and film trailer therefore
not following the conventions of titles.
I believe the taglines are significantly effective as it reveals a characteristic about each
protagonist. This method has been used on other film posters, for example ‘The heat’.
I think this idea is eye catching and may give an audience member more to think about and
question in terms of enigma codes.
protagonist. This method has been used on other film posters, for example ‘The heat’.
I think this idea is eye catching and may give an audience member more to think about and
question in terms of enigma codes.
Overall, I am very pleased with our final theatrical film poster as I believe we have captured
an intriguing image and have edited it a way that stands out. If I was to change anything
I would potentially use a higher camera angle for the shot, therefore it would appear as if the
audience are looking down on our protagonists reinforcing the conventions of weak and
vulnerable like the character Clio.
an intriguing image and have edited it a way that stands out. If I was to change anything
I would potentially use a higher camera angle for the shot, therefore it would appear as if the
audience are looking down on our protagonists reinforcing the conventions of weak and
vulnerable like the character Clio.
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