EVALUATION TASK 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

(Film Poster, Magazine Cover and Film Trailer)

Film Poster:

This first media product that our group produced was the film poster.
We did a few variations of it before we settled on our final one which can
be seen below. We had the challenge of getting the right colour scheme
as initially we wanted to have a purple colour scheme as we associated
this colour scheme with the coming of age genre.

After careful consideration of our first poster we produced we really
liked it, however from feedback we realised the title didn't stand out and
it was very bright with little or no contrast on the background and the text.
We looked at and had analysed real media products which can
be seen in research and planning posts. From this we gained inspiration
with how to make our text bolder and to stand out. We also wanted to be
different so we developed it to be black and white colour scheme as
there are very little black and white coming of age genre film posters.

The font was a real challenge for us as a group as we needed the
title to stand out. we used a white to cover part of the clothing of the actors
on the film poster as this stood out more yet we couldn't settle on a final font,
therefore we thought we'd challenge the stereotypical film posters
and use a variety of different fonts as it includes irony as it is associated
with the title with 'Imperfect'. However, the text is also a convention of a typical
real media product as we used billing blocks and the star ratings.
This looked more professional we decided, as we associated it with real
example which we had looked at.

We developed on other film posters which we had previously analysed,
this can be seen with the limited character descriptions which can be found
under the characters on the poster, we produced this idea as we wanted
the audience to have a slight insight into the characters characteristics before
they watched the film to gain an insight into their lives and it creates an
enigma code as to why these are their traits. We also thought that
this would make the audience feel as if they know the characters
when they watch the film.

Magazine Cover:

Our second media product that out group produced was a magazine
cover which referred to our film trailer, Imperfect Promises. Before we
started to create our media product we analysed a variety of magazine
covers looking at Total Film and Empire. These helped us develop our final piece.

We then started creating and developed our draft into a second draft.
These can be seen in another post, of draft one and draft two of magazine cover.
After this we then decided to try and create an 'Empire' and 'Total Film' replica.
From this we decided that our final piece should look more
professional so we developed further to get our final piece.
This shows that we had developed from a real piece of media,
and we were very happy with our outcome as it looked very professional.

Our first draft, looked quite childish like it hadn't had much effort
put into it, so once we'd finished it, we immediately decided we needed
to change it as it wasn't industry standard.

Our second draft of our magazine challenged the conventions of a
typical media product in the real world, this is due to the angle of the photo.
The image didn't replicate or look like any other magazine covers we analysed.
We decided that it didn't look professional. We decided that both drafts
challenged the conventions of  real media products, but they weren't
industry standard.

Film Trailer:

Our final media piece of work was the film trailer. The film trailer took the
longest to finish as it was our biggest task.

We used ideas from other film trailers which we analysed to enhance our own
ideas to make our film trailer look professional. We analysed in the
early stages, film trailers based on our genre (Coming of Age) such as;
The Duff and Easy A. We used these trailer to look at the aspects in which we
wanted to incorporate into our own trailer. We took ideas such as slow motion
from the duff, we really liked this as it created a variation in the speed as well as
changing the way the audience viewed a character.
We then moved on to develop these ideas.

We took these ideas and developed them to make them our own.
For example the slow motion shot we used it to also change the music to create
an increased effect and impact on the audience, it changed the way the
audience viewed the character theoretically and physically as we changed the
camera angle. We developed our initial idea of slow motion to make it to suit our
own project. Other ideas we developed was using a voice over. We found that some
film trailers used this such as the duff. We developed this however as we used both
the characters voices. We found that this was unusual and there would
stereo-typically be one constant voice over, yet we changed this and developed
the conventions of a film trailer in the professional real world.

We then challenged the conventions of film trailer by using the same sort of shot
and footage repeatedly, when looking at and analysing different film trailers, we
realised that this wasn't usually used. We were very proud of this ideas as it would
make our film trailer stand out and make it different to other peoples.