THE EFFECTIVENESS OF COMBINING OUR MAIN PRODUCT AND ANCILLARY TEXTS
In advertising our film, we have aimed to show continuity through our 3 texts to assist in creating a well advertised media product and a sort of recognizable identity for our film. This is essential in the media industry, as being able to associate your whole media product with a single symbol could be extremely effective in ensuring cheaper marketing and advertising. It is also effective in appealing to our target audience.
Firstly, a recognisable motif between two of our three media products is the colour purple/lilac. This stemmed from our attraction to the colour being in our film titles having completed our title research. The colour purple connotes creativity, devotion and independence - these are essential themes of this film and help portray our narrative. The motif appears as our feature colour in our magazine cover. It helps draw attention to those statement words that we want to catch the audience's eye with. It is also used in our film trailer as our film titles. This is obviously a key feature of our advertising and, having researched around other coming of age films, it is essential that we link colour between our different media texts. To use an example of how this could be useful in advertising, I will refer to the film 'it'. Due to the repetition of their red balloon, it has become a symbol of their film which, without explanation, connotes the themes of their media and creates a feeling of tension and panic. The lilac colour also attracts our target audience as it is a soft, pastel colour which is arguably popular currently among teenagers.
Another similarity across our media texts is our actors and images. The fact that our actors appear in our film poster, magazine cover and trailer helps to create a link, and hence when they are seen together, portray their relationship in the film and act as a marketing technique for our audience. On our film poster, they are seen to both look at the camera and hence catch the eye of the audience as they appear to be welcoming viewers, as opposed to being in their own world. In our magazine cover, there is Toby who is seen to look at Orla who is looking away: disregarding the loving help that she is being offered. This is attractive to a magazine audience as they tend to be interested in celebrity drama, and as a result, we also hope that they would be intrigued by on screen drama. Furthermore, our use of attractive actors and actresses would encourage the viewing of our audience, as proven by the male gaze theory. This is attractive to our target audience as they tend to follow different celebrities to their media products, so if they have appeared in another film that the individual likes, then they would be more likely to view another film that the actor has appeared in.
To conclude, although there is not many similarities across all our media products, our consistency with colour and characters helps to create a recognizable layout that our audience would be attracted to, and we would hope that our actors and the colour lilac would then be able to reflect our film in individual marketing techniques.
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