Below I will compare the similarities and differences between ‘Total films’ edition featuring the film ‘The amazing Spider- Man’ released in 2012 and ‘Empires’ edition featuring the film ‘Bourne Legacy’ also released in 2012.
Both covers have a number of similarities, one example would be the layouts. This can be seen through the visual codes such as the masthead, this is placed along the top of both covers, in bold capital letters. Both covers follow a traditional pattern of placing the main focal image in the middle of the cover and slightly overlapping the masthead. The focal image of both characters reveals their whole identities eg. their costumes or props (weaponry) through a medium close up shot. Both magazine covers feature conventional coverlines, puffs and skylines. The placement of the coverlines are similar, in both magazines they choose to place the main coverline below the focal image which reads the name of the film. Any other coverlines are placed centrally and around the main focal image using a similar typography of bold, capital letters. The secondary coverlines from both magazines offer some sort of exclusive reading and is used as an extra incentive to pick the magazine up and read it.
The placement of the skyline on both covers is on the top, above the masthead. This piece of information could call out to a particular group of people offering additional exclusive reading or be promotional text or image to draw a reader in. The puffs used in both magazines are a circular shape, and interestingly are a similar red colour. This is attention grabbing as the colour red can correspond with danger and excitement, giving a sense of adrenaline when a customer is potentially reading the magazine. The colour scheme used in both magazines have similar resemblances, the background and main focal images are predominantly darker colours reflecting the action genre, however both magazine editors have chosen to use bright colours such as red or yellow for any text. This is because it contradicts the darker background colours and is more likely to stand out.
On the other hand there are differences between the layouts of the magazine covers, for example one would be that ‘Total film’ have chosen the character ‘Spiderman’ to have his body position facing away from the reader. Compared to ‘Empire’ who have chosen to face the character ‘Jason Bourne’ towards the reader. A reader may identify this because the characters have different personalities to portray, ‘Spiderman’ could be facing away as he is more mysterious compared to ‘Jason Bourne’ who may come across in a more intimidating and aggressive way. Another difference is to the side of ‘Total films’ skyline they have chosen to place a small image reflecting the exclusive being offered, they may have chosen to place this image here as the characters shown could come across more recognisable than just the title of the film. Interestingly ‘Empire’ mainly offer exclusives on other action films amongst their secondary coverlines compared to ‘Total film’ who choose to offer exclusives from a wider range of genres.
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