I have chosen to analysis the dvd/ video film release poster for the film ‘The duff’, it was released into cinemas on the 6th April 2015 and is an example of a film poster which effectively uses a number of codes and conventions in an appealing way.
The title of the film runs across the bottom of the poster. The typography used is particularly fascinating as they have chosen to place the word ‘The’ in a smaller font compared to the word ‘Duff’, which is much larger taking up most of the bottom section. The editor may have chosen to do this as it gives a massive emphasis on the word ‘Duff’, which may link to the banners which contain anchoring text placed above the characters heads, reflecting some sort of narrative. The title is a bright pink colour has been used as it is conventionally seen to be a fun and girly colour, this may also reflect a coming of age genre. The previously mentioned banners with anchoring text have cleverly been positioned above different characters heads, reflecting which type of character they are. This begins to unravel some sort of character identification as well as potential enigma codes linking to how they are portrayed.
5 characters have been chosen to feature on the film poster, this is uncommon as often it is seen as if there is too much going on. However the editor has intelligently placed them in 3 different groups corresponding to their description from the anchoring text. A medium to long shot has been chosen to reveal the differences amongst the mise-en-scene of the 5 characters in terms of their costumes and body posture. I also believe the editor may have chosen to place the characters in a particular order reflecting their hierarchy of popularity within the school. Starting with the left hand side to the right hand side, this may be portrayed through the isolation of the last character.
The first two characters are placed on the far left, one female and one male. The female is leaning to one side with an aggressive stance, portraying a moody facial expression. The audience may portray her to be the ‘It girl’, typical mean/ popular girl seen in many coming of age films. The male character placed alongside her may represent her boyfriend or the typical jock character seen in coming of age films. His stance is also seen to be aggressive through the folding of his arms across his body, as well as his cocky smirk. The middle two female characters may represent the middle people in the school hierarchy of popularity. They may come across like this from their body posture. Their costumes are stereotypical girly outfits and involve bold, bright colours. The final character may represent the lower tier hierarchy in popularity. Her costume is dungarees which are normally shown to be quite quirky and out there. Her body language suggests she doesn't know that she is different from the others.
Below the title of the film, they have placed the credits. The credits include information around the manufacturing and production stages of the film, for example the director's name ‘Ari Sandel’, who is a up and coming director. This is also where they place any information involving social media links or hashtags, this is massively important when helping to promote the film as it starts a trend that the audience may follow. This is a method of viral marketing and is often aimed at a younger audience as they are most likely to get involved.
The unique selling point of this poster may be the critical review which has been placed at the top of the poster it reads “Mean girls meets bridesmaids… Hilarious!”. This critic's quote would have been chosen as it links to previous successful films when comparing it to ‘the duff’. The adjective “Hilarious!” has also been chosen as it guarantees the audience to have a laugh when watching the film.
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