JURASSIC WORLD FILM POSTER ANALYSIS

I have chosen to analysis the teaser poster for the film ‘Jurassic World’, it was released into cinemas on the 11th June 2015 and is an example of a film poster which effectively uses a number of codes and conventions in an appealing way. This film is a remake of the original ‘Jurassic Park’ hence why they have used similar advertisement to promote the film.

The title of the film runs across the middle of the poster and is placed within a logo, which is easily recognisable from the original film in 1993. The typography has remained the same as they have chosen to use what looks like skeleton bones in a combination of a plain white colour to spell the title out. The editor may have chosen to do this as it links with the storyline and content of the film. The title is bold and overlaps the main image, it is a white colour. The original poster had a greater use of colour, more reds and oranges. However this poster is predominantly grey, black and white. This may have been chosen by the editor as it give it a mysterious element leaving enigma codes for a potential audience.

The main focal image is behind the title of the film, it shows a skeleton of a dinosaur on some sort of circular tomb stone. This connotes potential death of the era of dinosaurs and how the symbol may represent a historic museum informing people of this ancient time period. The background is a plain black colour but has been edited to involve an additional smoke effect which helps supports the mysterious aspect. These conventions indicate to the audience the film may fall under a adventure genre, due to the historical content insinuated by the image and title layout.

This poster doesn't feature any credits apart from the release date and a short tagline reading ‘ The park is open’, this written code creates an enigma code and unanswerable questions for an audience member. This is effective as it will encourage people to explore the film further. The release date was in June, they may have chosen this time as it was the start of the summer holidays where children are most likely to go to the cinema and watch it. Children aged 12 and above will make up a large section of their audience.

The unique selling point of the film poster is the recognisable symbol also featured on the original film poster. It helps to create an interest around the new film for anyone who viewed the original film as they may have enjoyed the original version, encouraging them to view the newer version.