ME BEFORE YOU FILM POSTER ANALYSIS

I have chosen to analysis the main theatrical poster for the film ‘Me before you’, it was released into cinemas on the 3rd June 2016 and is an example of a film poster which effectively uses a number of codes and conventions in an appealing way.

The title of the film runs across the bottom section of the poster and has been edited so one word sits above the other connecting in some way. The typography used is similar to fancy handwriting which is often seen on other romance genre film front covers or posters. This chosen layout of the font follows a very classy and sophisticated approach.

The main image is a medium to close up shot revealing a male and female character, staring deeply into each other's eyes. The female character is slightly leaning over the man, which exposes the top half of her clothing. She is wearing what looks like a red dress, red often connotes seductiveness and sexiness. As she is an attractive female it also helps the film to appeal to a male audience. Whilst the male character is slightly leaning backwards, he is dressed in a suit. This often shows the professional side to a male character. Their facial expressions are revealed through this chosen shot, which shows them to be indulged and passionate towards each other. The chosen body composition of the proximity between them portrays a sexual interest and desire towards each other as well as the dominance of the female character. The background is particularly interesting as it looks like the two characters are floating in the clouds, this may be a symbolic code for heaven or dreams. However it may have a deeper meaning of death or uncertainty, leaving enigma codes in the audience's head.  

Below the title of the film, they have placed the credits. The credits include information around the manufacturing and production stages of the film, an example for this film poster would be the production company's name ‘New line cinema’ has been added. This may have chosen to include this piece of information as this production company was known to also be involved with the making of ‘The notebook’ which was a very popular romance film.

The unique selling point could have been the two actors names placed in the right hand corner. ‘Sam Claflin’ is a well known actor, who has played lead roles in other successful romance films such as ‘Love Rosie’, whereas ‘Emilia Clarke’ is an up and coming actress. The editor has chosen to place their names separate from the credits as a way of promoting the film. The film will most likely appeal to a female audience as they have a more emotional connection with the storylines within romance films alongside the appealing factor of the attractive male character.